{"id":4285,"date":"2026-03-30T18:03:45","date_gmt":"2026-03-30T18:03:45","guid":{"rendered":"https:\/\/sdrtourisme-sm.ma\/?post_type=actualites&p=4285"},"modified":"2026-03-30T18:11:05","modified_gmt":"2026-03-30T18:11:05","slug":"holding-of-the-board-of-directors-meeting-of-the-regional-tourism-development-company-sdr-tourisme-souss-massa","status":"publish","type":"actualites","link":"https:\/\/sdrtourisme-sm.ma\/en\/actualites\/holding-of-the-board-of-directors-meeting-of-the-regional-tourism-development-company-sdr-tourisme-souss-massa\/","title":{"rendered":"Holding of the Board of Directors meeting of the Regional Tourism Development Company (SDR Tourisme Souss Massa)"},"content":{"rendered":"

The Souss Massa Regional Tourism Development Company (SDR Tourisme Souss Massa)<\/strong> held its Board of Directors meeting on March 30, 2026<\/strong>, to present and approve the company\u2019s activity report for the 2025 financial year, as well as to present the 2026 action plan and provisional budget.<\/p>\n

The meeting was chaired by Mr. Saa\u00efd AMZAZI<\/strong>, Wali of the Souss Massa Region and Chairman of the Board, in the presence of Board members and the Chief Executive Officer.<\/p>\n

In his opening remarks, the Wali highlighted the particularly favorable context experienced by the tourism sector in 2025, both at the national and regional levels.<\/p>\n

Regional tourism: remarkable performance<\/h3>\n

At the regional level, the destinations of Agadir and Taghazout<\/strong> recorded more than 1.5 million tourist arrivals<\/strong> (+9% compared to 2024) and over 6.3 million overnight stays<\/strong> (+7.65% compared to 2024). The occupancy rate of classified tourist accommodation establishments<\/strong> exceeded 66%<\/strong>.<\/p>\n

The Wali commended the strong mobilization of all regional stakeholders for the successful organization of the Africa Cup of Nations (AFCON)<\/strong> in Agadir, one of the six host cities. In this regard, he emphasized the richness of the entertainment and cultural program implemented during this period, with a significant contribution from SDR Tourisme.<\/p>\n

Deployment of the Integrated Territorial Development Program<\/h3>\n

The Wali also stressed the rollout of the Integrated Territorial Development Program (PDTI)<\/strong> across the Souss Massa region, in line with the royal vision launched by His Majesty King Mohammed VI<\/strong>. This program aims at the overall upgrading of territories, the enhancement of local potential, and job creation. He underlined the key role of tourism in socio-economic development and employment generation.<\/p>\n

He invited SDR Tourisme to fully align with this new generation of programs by consolidating its ongoing tourism development projects across the region.<\/p>\n

2025: a year of major achievements for SDR Tourisme<\/h3>\n

In 2025, SDR Tourisme Souss Massa recorded significant progress across several entrusted programs and projects, including:<\/p>\n

    \n
  • Continued tourism development works across multiple sites and tourist circuits, such as Kasbah d\u2019Aghennaj, Imouzzer center, Assif N Lhed cave, Ammelne promenade, Askaouen park, Tislit gorges rest area, Phase 2 of the Tiout palm grove, Reggada Ouled Jerra M\u00e9nara, Ait Baha park, and the site near Ahl Souss dam<\/strong>;<\/li>\n
  • Progress in the development of tourism investment units in Anchor Point and Imsouane<\/strong>, as well as the Taghazout corniche<\/strong>;<\/li>\n
  • Internal development of a strategic reflection to identify sites suitable for light eco-tourism between Taghazout and Imsouane<\/strong>, including implementation modalities;<\/li>\n
  • Completion of the tourist information kiosks in Tata and Tiznit<\/strong>;<\/li>\n
  • Continuation of renovation and upgrading programs for tourist accommodation establishments, benefiting 17 establishments in Agadir and 17 in rural areas<\/strong>;<\/li>\n
  • Strengthening the management system of sites operated by SDR Tourisme: Kasbah of Agadir Oufella, Medina of Agadir, Agadir Beach Tourist Information Center, and Al Amal Tourist Information Kiosk<\/strong>.<\/li>\n<\/ul>\n

    These sites recorded strong visitor attendance, with daily averages of:<\/p>\n

      \n
    • 532 visitors\/day<\/strong> at the Medina of Agadir<\/li>\n
    • 255 visitors\/day<\/strong> at the Kasbah of Agadir Oufella<\/li>\n
    • 185 visitors\/day<\/strong> at the Tourist Information Center and kiosk<\/li>\n<\/ul>\n

      In addition, SDR Tourisme organized various cultural and tourism events across its managed sites and co-organized two major fairs dedicated to crafts and local products<\/strong>, held from December 21, 2025 to January 18, 2026<\/strong>, on the occasion of AFCON. These events brought together over 100 artisans and cooperatives<\/strong> and featured 168 demonstration workshops and 56 participatory workshops<\/strong>.<\/p>\n

      SDR Tourisme 2026 Program: new regional perspectives<\/h3>\n

      For 2026, SDR Tourisme plans an ambitious program focused on:<\/p>\n

        \n
      • Launching projects under the Urban Development Plan (PDU) of Taroudannt<\/strong>, including the lighting of the Medina walls, rehabilitation and illumination of historic gates, and tourist signage<\/strong>;<\/li>\n
      • Continuing tourism development and enhancement actions for high-potential sites across the region;<\/li>\n
      • Developing the first phases of the Imsouane and Aglou corniches<\/strong>;<\/li>\n
      • Launching promotional campaigns to strengthen the Agadir Souss Massa destination<\/strong>;<\/li>\n
      • Continuing renovation and upgrading programs for tourist accommodation establishments.<\/li>\n<\/ul>\n

        Approvals and strategic evolution<\/h3>\n

        At the end of the meeting, the Board of Directors reviewed and approved all items on the agenda, including:<\/p>\n

          \n
        • The company\u2019s activity report for 2025<\/strong>;<\/li>\n
        • The annual financial statements as of December 31, 2025<\/strong>;<\/li>\n
        • The management report for the 2025 financial year<\/strong>;<\/li>\n
        • The 2026 action plan and provisional budget<\/strong>;<\/li>\n
        • The draft resolutions to be submitted to the next Ordinary General Assembly<\/strong>;<\/li>\n
        • The expansion of the company\u2019s mandate<\/strong> to fully assume its role as a development and planning agency.<\/li>\n<\/ul>\n","protected":false},"featured_media":4282,"template":"","class_list":["post-4285","actualites","type-actualites","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/sdrtourisme-sm.ma\/en\/wp-json\/wp\/v2\/actualites\/4285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sdrtourisme-sm.ma\/en\/wp-json\/wp\/v2\/actualites"}],"about":[{"href":"https:\/\/sdrtourisme-sm.ma\/en\/wp-json\/wp\/v2\/types\/actualites"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sdrtourisme-sm.ma\/en\/wp-json\/wp\/v2\/media\/4282"}],"wp:attachment":[{"href":"https:\/\/sdrtourisme-sm.ma\/en\/wp-json\/wp\/v2\/media?parent=4285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}