Tourism Promotion
The development and management of the tourist destination, particularly through digital means, constitute one of the key missions of SDR Tourisme Souss Massa. To this end, the SDRT has launched several initiatives to promote and enhance the attractiveness of the Agadir Souss Massa destination, including establishing a network of tourist information points, designing and developing a digital platform, installing interactive kiosks, and publishing promotional materials.
Tourist Information Center (CIT) at Agadir Beach
Constructed as part of the Urban Development Program (PDU) of the City of Agadir 2020-2024 by SDR Tourisme Souss Massa as the delegated project manager and funded by the Souss Massa Regional Council, the Tourist Information Center opened its doors to visitors on July 23, 2024.
Tourist Information Kiosks
To ensure effective tourist information and interaction, the Souss Massa Region has funded the establishment of a network of tourist information kiosks in various tourist areas. SDR Tourisme Souss Massa managed the construction and equipping of three kiosks: in Place Al Amal (Agadir), the city of Taroudannt, and the city of Tafraout. Two more kiosks are under construction in Tata and Tiznit.
Explore Agadir Souss Massa Portal
The “Explore Agadir Souss Massa” portal is a promotional platform dedicated to the Agadir Souss Massa tourist destination. Designed by SDR Tourisme Souss Massa since 2019, “Explore Souss Massa” offers a wide array of travel ideas.
Promotional Materials
As part of its promotion and communication strategy, SDR Tourisme Souss Massa publishes beautifully crafted promotional books showcasing the exceptional cultural and natural heritage of the Souss Massa region