Support for the tourist industry The "INMAA Tourisme" Program

In line with the vision of the Ministry of Tourism and the Souss-Massa Regional Council to strengthen tourism excellence, SDR Tourisme Souss Massa has been tasked with implementing the “INMAA Tourisme” program
Funded by the Ministry of Tourism, the program’s initial study focuses on supporting very small, small, and medium-sized tourism enterprises (VSMEs) to improve their service quality, thereby contributing to the reinforcement of tourism excellence in the region.SDR Tourisme initiated a pilot study to test the “INMAA Tourisme” mechanism with select regional SMEs before expanding it to all tourism enterprises in the region. A new entity, SDR TPPME Tourism, has been established to manage the program.