Presentation of the First Part of the Design Collection Inspired by the Know-How of the Souss Massa Region

March 7, 2023, marked a significant day for the Souss Massa region. Designers Mrs. Khadija Kabbaj, Mrs. Amina Agueznay, and Mr. Noureddine Amir presented the first part of their design collection, inspired by local craftsmanship. The collection was warmly received by local officials and guests attending the event.

The Wali of the Souss Massa Region, Mr. Ahmed Hajji, delivered a speech congratulating the designers for their outstanding work. He emphasized the importance of promoting the region’s cultural and artisanal industries as drivers of economic and social development.

The President of the Souss Massa Region, Mr. Karim Achengli, also expressed his pride in the launch of this project. He stated that this initiative enhances the visibility and reputation of the Souss Massa region, while preserving and showcasing its cultural heritage.

This design collection project serves as a true catalyst for the economic and social development of the Souss Massa region. By promoting local craftsmanship and celebrating the region’s cultural heritage, it aims to revitalize the local artisanal industry and attract more visitors interested in the cultural and artistic richness of the region.