About SDRT
« In our view, tourism, in addition to being a highly important economic activity, represents a culture and an art of communicating with others. From this perspective, its development requires judicious exploitation of our rich and varied natural potential and our centuries-old civilizational and cultural heritage, known for its traditions of hospitality. »
His Majesty King Mohammed VI (March 26, 2013)
« The Souss-Massa Region is set to become an economic hub linking the northern and southern parts of Morocco, linking Tangier in the north and Oujda in the east with our Saharan provinces. This orientation is part of the advanced regionalization process, designed to ensure an equitable distribution of wealth between the Kingdom’s regions. »
His Majesty King Mohammed VI (November 06, 2019)
About
Aware of the strategic importance of the tourism sector for territorial development, the Souss Massa Region has placed tourism at the heart of its Regional Development Plan (PDR). In line with this vision, the Souss Massa Regional Tourism Development Company (SDR) was established as the operational institution responsible for bringing this ambition to life.
Beyond the implementation of the PDR, SDR Souss Massa is committed to carrying out concrete actions in close collaboration with all stakeholders in the tourism sector. It strives to establish effective governance by involving local actors and providing the necessary financial and decision-making resources. The SDR also plays a key role in designing and promoting new tourism products tailored to the region’s specific assets.
Souss Massa Regional Tourism Development Company (SDR Tourisme Souss Massa)
Launch date: December 27, 2018
Legal status: A public limited company (Société Anonyme), created by the Souss Massa Regional Council under Organic Law No. 111.14 relating to regions.
Share capital: 21.5 million dirhams (initially 4 million dirhams), with a majority stake held by the Souss Massa Region.
Governance: Managed by a Board of Directors chaired by the Wali (Governor) of the Souss Massa Region.
Shareholders:
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Ministry of the Interior
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Souss Massa Region
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Ministry of Tourism
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Agadir Municipal Council
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Chamber of Commerce, Industry and Services of the Souss Massa Region
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Chamber of Handicrafts of the Souss Massa Region
Main missions:
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Contribute to the regional implementation of the national tourism strategy
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Develop innovative tourism products adapted to the region
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Enhance the region’s natural and cultural heritage
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Act as delegated project manager for tourism-related projects
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Support the structuring and management of the tourism offer
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Lead the promotion and management of the destination, particularly through digital channels
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Mobilize the resources needed to achieve the objectives assigned to SDR Tourism Souss Massa
